Research Lead
Business and Commercialization Innovation Centre
As a Research Lead for BCIC, specializing in media, Sarah’s passion in her role is serving as a support for businesses and their teams as they work towards their goals.
Drawing on years of marketing experience, she supports student and post-graduate research assistants in offering real world solutions to businesses seeking to solve various business challenges. Sarah is a marketing director and consultant who focuses on supporting small businesses in their digital marketing and branding efforts.
She graduated from the University of Guelph with a Bachelor and Masters of Landscape Architecture. Her path into communications began in design school as she built her creative skills and engaged with students and community stakeholders through research and teaching. During this time Sarah also shared her fine art practice through social media, leading to exciting opportunities such as an instructional video with NBC Universal streaming service Bluprint (now Craftsy) in 2019, her residency and solo exhibit with National Historic Site, Schneider Haus in 2020 and the release of her first book in 2021.