Armed with a diploma in Sales and Marketing and an Advanced Diploma in Marketing Administration from Niagara College, Paula also holds a Bachelor of Commerce from Nipissing University. Her academic background is a testament to her commitment to mastering the nuances of marketing and business development.

Before stepping into her current role as Associate Director of the Business and Commercialization Innovation Centre, Paule honed her skills as an entrepreneur. She successfully ran her own marketing firm, specializing in accelerating the success of small businesses. Her hands-on experience with startups and establishes enterprises alike has equipped her with a unique perspective on the challenges and opportunities that small businesses face.

Paula leverages her expertise to guide a team of marketing and branding professionals, offering solutions to small- and medium-sized enterprises in the areas of marketing strategy, and media services.